Quantitative Research

For a large European manufacturer of operating room equipment, conducting a Kano Method survey with anesthesiologists, to learn more about their needs for the type of equipment the client was developing. As a result of this work, the client was able to shorten their product development process significantly, and to eliminate some of the complexity in the new offering, both of which led to market success.

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For several manufacturers of a wide range of medical equipment (diagnostic, treatment and operating room product categories), conducting Kano-based surveys with users and decision makers of these clients' offerings. In each case, our goal was to help our client determine the direction for further product development. One Fortune 500 client was so pleased they asked us to complete about a dozen Kano surveys for various divisions over about a two year period; another asked us to complete four Kano surveys in one year.

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Designing, conducting and analyzing a series of business-to-business mail surveys on the subject of service quality for an insurance company facing new, highly aggressive competition. This firm, which believed it was the premier service provider in the market, used the results of this survey in marketing programs and for ongoing self-assessment.

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For a large vehicle aftermarket parts manufacturer, designing and conducting customer satisfaction / needs assessment mail surveys. This client uses the results of these annual surveys to refine its marketing and product development programs.

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When a national ISP started to notice a precipitous decline in their prospect conversion rate, we stepped in and conducted a series of "lost prospect" surveys to help them understand why their prospect conversion rate was declining and how to increase both their prospect conversion rate and their customer retention rate.