Not-for-Profit Organizations

Working with a graduate school of business administration to reformulate their overall strategy and course offerings. Our roles included survey research, and conducting feedback sessions with employers who hire graduates from this program.

__________

Working with one of the largest part time higher education programs in the northeast to completely revamp their offerings and their marketing approach. Our roles ranged from internal interviews with key program managers, to a phone-based mystery shopping component, to feedback / planning sessions when the first set of changes were about to begin.

__________

For the U.S. Department of Defense, conducting several qualitative research programs with active duty military personnel, reservists, and dependents. The goals of each program differed, but most were designed to learn whether or not the respondents knew how to access and use their congressionally mandated medical and dental benefits. When we discovered gaps in access or usage, our client was able to refine their literature, marketing programs and related efforts, to ensure that those who were supposed to be getting benefits were able to do so.

__________

For a prestigious Physical Therapy program that had just experienced a sudden drop in freshman enrollments, conducting surveys with students who were accepted and matriculated at the client's program, as well as those who were accepted but chose not to attend. Based on our work, the client completely revised their recruiting process.