Industries

High technology comprises a large segment of our work, where we often rely on the Kano method and conjoint analysis. Both help clarify and more fully understand the market needs for complex offerings. Working with industrial and consumer clients, we have helped many firms navigate the rapidly evolving world of high technology. For examples, please click here.

Medical device and equipment manufacturers have long appreciated our insightful, in-depth qualitative and quantitative research. We have also worked with global pharmaceutical firms, emerging biotechs, venture investors who are backing emerging health care-related firms, and health and dental insurers. For examples, please click here.

Emerging industries and technologies create unique research challenges, pushing the boundaries of established research methods and market knowledge. We have worked with innovators and their prospective offerings since the early 1970s, so have a deep understanding of the unique needs of early stage ideas and ventures. This allows us to provide critical market insights in a meaningful, timely and cost-effective manner. For examples, please click here.

We've also worked with not-for-profit organizations, mostly in higher education. These clients especially value Karen's teaching experience, as well as the academic rigor she offers throughout the research process. For examples, please click here.

To learn more about work we have done in your industry, please contact us directly.